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In 2013, a young 20-year-old Raunak Jaiswal found himself at a pivotal moment where tradition intersected with the rapidly changing modern world. As the grandson of Shri Mewalal Jaiswal, Raunak had recently returned to India after completing his BCom Honors degree from London. During his time abroad, he had witnessed firsthand the swift evolution of the global landscape. Businesses were swiftly adapting to the digital revolution, and the concept of one-stop shops was gaining prominence. Raunak foresaw that businesses unwilling to embrace change would risk being left behind.

Armed with this foresight, he made the bold decision to chart a new course for the family business—one that embraced change and modernization while upholding the cherished values passed down through generations. However, like any significant endeavor, this new direction brought its own set of challenges. The primary obstacle? Reaching a market not yet familiar with the internet. Back in 2013, many of our customers were not well-versed in using the internet, let alone trusting it for their purchases.

Yet, Raunak was undeterred by these challenges. With unwavering determination to create something lasting, he embarked on the arduous task of educating customers. He utilized various communication channels such as WhatsApp, text messages, emails, and images to spread awareness. For two arduous years, Raunak and his team devoted themselves tirelessly to establishing their presence. Gradually, early adopters began to take notice, providing valuable feedback that refined the business and sharpened its focus. By 2016, their efforts bore fruit—what was initially a mere 5% inbound traffic rate had surged to 30%. The tide was turning.
In 2014, Raunak took a significant leap that altered the course of everything. He launched an offline marketing campaign, offering products at cost price or with substantial discounts. The immediate result was remarkable: the campaign drew in a substantial offline crowd, enhancing visibility and boosting sales. The business had undeniably made its mark.

As the business expanded, so did Raunak’s aspirations. Merely keeping up was not enough—he aimed to lead. In 2016, the company commenced importing high-efficiency, affordable products from China, sparking a substantial surge. They tapped into overlooked markets, delivering unparalleled value to customers. By 2017, they achieved ₹1 crore in annual sales. By 2023, that figure had quintupled.

What set the company apart was not solely the products they offered, but also the services and values they embodied. From digital billing, CRM systems, transparent stock management, and hallmarks to free delivery, extended warranties, rapid setup, and even motor rentals, the company emerged as a comprehensive solution for all motor-related needs. Customers relied on them for honest, efficient, and swift service. Their network of logistics partners and suppliers provided them with a competitive advantage, ensuring swift and cost-effective deliveries—something no other company in the industry could match.

At the heart of this remarkable growth lay something even more significant: family values. Raunak was fortunate to have the guidance of his grandfather and father, who supported him every step of the way. They instilled in him the most crucial lesson in business: trust. No transaction can occur without it, and once it’s lost, everything unravels. These values—honesty, authenticity, and integrity—became the foundation of the company, ensuring that every customer interaction was built on trust.

As Raunak forges ahead, he continues to expand the business. Today, RJ Traders is establishing direct connections with factory owners and industry leaders, eliminating intermediaries and saving time and money for all parties involved. They are introducing new product lines such as gearboxes, oil and dry starters, and pumps, solidifying the company as the go-to solution for a wide range of industrial needs.

This journey was not just about building a business; it was about creating a legacy. With the strength of family heritage and the foresight to adapt to the modern world, RJ Traders has emerged as an industry leader—trusted, efficient, and unparalleled. As they continue to grow, they remain steadfast in their core principle: the customer is always paramount.